Despite the growing social-economic crisis in Armenia, when according to the official statistics every third person is under the poverty line, you can still hardly find a free spot at the parking lot of the famous Gold Market in Yerevan. For birthdays, weddings, baptisms and other events in Armenia, the preferable gift of choice is gold, which symbolizes love and respect, proof of the specific valuable attitude towards the individual. “Our nation loves gold” as Armenian jewelers say.
authors
Emma Grigoryan
Emma Grigoryan is an award winning photographer with at least 15 international awards. She has been a jury in several photo competitions, held numerous photo-exhibitions and collaborated with many magazines around the world. Since 2012 she is a contributor for Art+Commerce and Vogue Italia. At the moment she is working on several investigative photo-stories in Armenia.